What is the meaning of buycotting or a buycott?

Buycotting or simply a “BUYcott” is the opposite of a “BOYcott”. As oppose to boycott, it is an active campaign to buy the products or services of a particular company or country. A buycott is supported by consumers who make a conscious effort to buy from companies whose environmental and social policies they support. An example of buycotting is when various organizations around the world supporting Israel set up a buycott on the products and services of Israel to counter several Boycott Israel campaigns. Another example is when supporters of Whole Foods CEO John Mackey’s ideas on health care set up a Buycotts on the company to counter a boycott happened when its CEO opposed U.S. President Barack Obama’s health care reform policies. Read more

Get your food for the soul

We always ask for our daily bread to feed us everyday. This food is not only for our stomach but also for our emotional, mental and spiritual needs. Whatever our religion is, we ask that to our God. In this story, we will discuss the deeper meaning and purpose of our daily need of the food for the soul.

It is very important for us to deeply understand who is truly feeding us our daily needs. Many people don’t succeed but face failures in life because they do not extend their faith beyond their traditional beliefs. If we can only determine who really is responsible and always there for us to guide and nourish our lives, we can live with success, greatness and fulfillment. For our enlightenment, let us reflect on the following phrases: Read more

What is the difference between a client and a customer?

I have already written hundred of articles on this site. Most of those articles tackle about business and marketing which also relatively discuss a client and a customer. If you have been following my articles, especially those that talk about marketing, you will notice that the term client and customer have been used interchangeably. Unless a reader has a deep marketing savvy, he can easily distinguish the two. But we cannot assume that all the readers here are business gurus. So to assure that everyone will be enlightened, we will try to illuminate the confusion by bringing the two into a face-off. Read more

How to become a good marketer?

Every business (small, medium or large) needs marketing. A product or a service needs to be marketed to be sold. Marketers do the marketing. But what if you don’t have marketing personnel? How can you generate sales and achieve profitability? Actually, anyone can be a good marketer. Whether if you are an owner, ordinary sales personnel, production personnel, or just anyone in a business organization, you can be a good marketer that can play a very important role in boosting your company’s sales and revenue. A great marketing system can run without the need of high profile marketers or a million dollar marketing budget. Likewise, a person can be a better marketer without the need of a college degree in marketing, long years of marketing experience and or a previous high marketing profile. We only need to understand the following simple and basic ways to become an outstanding marketer. Read more

How to attract more money into your life

How to attract more money into your life? What will you do to become a financial magnet and enjoy a life with money always around you? These questions are always raised in the minds of human beings. Of course, it is because everyone needs money. Even the most religious and most spiritual people need money to make their lives spinning. Even the new born child who cares nothing about money needs money – courtesy of his parents. So how would you keep cash and money coming into your life? To answer this question, we need to apply some theory of relativity.

Money, just like other things on Earth exists with a purpose. And what is the purpose of money? Money serves three main purposes: Read more

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