Why promotion is not the king? There are tons of website owners who spend a lot of dime in site promotion like online advertising and search engine optimization, but still a majority of them don’t succeed. And to take a note, those few websites that contain quality contents are the only ones who gain long-term success. Expensive advertising may bring you thousands of visitors during the promotional stage of your site. But this doesn’t mean it will be the scenario as time goes by. It will still depend on the other three factors namely ease of use, cost of use and content quality. The traffic brought by promotion may only pass once and may never come back again if visitors realized the poor quality of a website.

Promotion is a tool to spread the words about your site and or your products online. What will spread through the word of mouth and the word of mouse is not how the marketer promoted it. But it is how your contents satisfy users. At the end, it is not the promotion that will satisfy the needs of your guests and visitors – it is the content. Contents are what users find, are what they need, and what they use. It is not promotion.

Let us consider Darren Rowse of ProBlogger, Jeremy Schoemaker of Shoemoney and John Chow of JohnChowdotcom, these guys are obviously among the top bloggers on the net right now. They are genius marketers who figured it out how to pull tons of traffic to their site through promotion, SEO and of course quality contents.

I discovered Problogger in Google search engine for searching the keyword blogging tips (and the tips are really valuable information for a new blogger like me that time). Shoemoney was listed top of business bloggers on one of my friend’s blog list (the high pagerank amused me and so I visited and explored the site). Jeremy is a marketing genius in his own and shared real marketing tips. Those tips make me go to his site regularly and not because of his high ranking.

John Chow, different from the two, has a bad SEO experience. He was penalized and got banned by Google for committing unaccepted SEO tactics according to the policy of Google . The punishment caused him to become invisible in the Google search engine. But because of his unique and truly useful posts, he was able to pull tons of followers, without the help of Google. Recently, Google has put his blog back to their search engine (perhaps because he can give important contents to Google’s searches.

Now I can say, that content is the real king. The common things that made the above prominent bloggers successful are not only promotion, but above all it’s their valuable contents that HELP and SATISFY people like me.

By combining the king content, promotion queen, their knights and armies (design, SEO, ease of use, accessibility, cost of use), we can build a strong and powerful castle (marketing) that will live up our online dreams and success for life.

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