How to avoid financial losses in your business

Profit is what we aim in doing business. By achieving it, we can gain financial power that we can use to stabilize our way of living including those of our family, friends and community. It is a joy for every businessman to have a net profit in their statements of income. On the other hand, a net loss at the bottom of those statements may make them frown. Financial losses may occur whether your business is big or a small one. But no matter how big or how small you have, you should do something to avoid those negative results in your operations. Income and losses are the possible results in your income statement. Hence to attract income and get rid of losses, we should know how to play with the nominal accounts – revenues and expenses. The following are the tips and ways on how to stay away from those losses. Read more

Free business & marketing magazine subscriptions & white papers download

Freebies are always good as long as long as there are no hidden risks behind them. Ever wonder why there are people who give free stuff to others? I understand that most of us doubt an individual or a company who offer free-of-charge products or services. It is considerable, since there are many scams and hidden charges schemes that exist specially in the Internet world. But the truth is… there are also lots of companies who really offer free stuff which are free of risks. These people and organizations spend and invest money to provide free goods and services to their existing and potential customers for the sake of “marketing”. A certain company will spend lot pennies to promote its particular brand or product. And one of the effective ways to promote and gain a company’s brand is by offering free goodies and services to people. Hence, as long as the persons or companies who offer freebies to us are trustworthy, we can really enjoy those free stuffs they offer to us.

If you have been a regular visitor of this blog, you may notice that I have added a new menu entitled “FREEBIES”. Read more

How to become a good marketer?

Every business (small, medium or large) needs marketing. A product or a service needs to be marketed to be sold. Marketers do the marketing. But what if you don’t have marketing personnel? How can you generate sales and achieve profitability? Actually, anyone can be a good marketer. Whether if you are an owner, ordinary sales personnel, production personnel, or just anyone in a business organization, you can be a good marketer that can play a very important role in boosting your company’s sales and revenue. A great marketing system can run without the need of high profile marketers or a million dollar marketing budget. Likewise, a person can be a better marketer without the need of a college degree in marketing, long years of marketing experience and or a previous high marketing profile. We only need to understand the following simple and basic ways to become an outstanding marketer. Read more

Getting feedback and listening to your customers

Most people say “customers are always right”. Costumers also give business owners free yet reliable business advices. With these, many business runners try their very best to accumulate feedbacks from customers. These feedbacks are important in determining what we, as producers, traders, manufacturers and sellers will produce and sell to our consumers. But how can we get feedbacks from customers? Read more

What is Viral Marketing?

To clearly define what viral marketing is, we’ll first define the two words composing it – “viral” and “marketing”. Let’s first take a look at the definition of marketing.

Marketing, as defined by the American Marketing Association (AMA), is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a huge subject. If you don’t have a basic knowledge of it, it may take a lot of textbooks and tons of articles to fully understand the subject of marketing. But basically, marketing focuses on the processes. These processes involve researching (creating), promoting (communicating), selling (delivering) and distributing (exchanging) your products and services. The components of a marketing mix include the four Ps (product, promotion, placement and pricing). These four Ps of marketing have been modified further to become more costumer focused. This is what is known as SIVA. SIVA stands for solution (product), information (promotion), value (price) and access (placement). Read more

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