The greatest marketer who ever lived on Earth

October 1, 2009 by Victorino Q. Abrugar  
Filed under Marketing

lived-on-earthWhether you are a business owner, a manager, or a marketer - marketing exists as an essential part of your life. Hence, learning it the great way is vital. In search for the answers on how a person can be a great and a more effective marketer, it is wise to identify the qualities of the greatest marketer the world ever had. If you are a student who wants to learn something or an advanced learner who wants to learn further, you need a mentor. The best choice of mentor is the greatest mentor who ever lived on this planet. In marketing, the greatest teacher we can have is the greatest marketer of all time. And now let’s find out who he is and let’s learn his great marketing lessons.

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How to become a good marketer?

July 26, 2009 by Victorino Q. Abrugar  
Filed under Marketing

good-marketerEvery business (small, medium or large) needs marketing. A product or a service needs to be marketed to be sold. Marketers do the marketing. But what if you don’t have marketing personnel? How can you generate sales and achieve profitability? Actually, anyone can be a good marketer. Whether if you are an owner, ordinary sales personnel, production personnel, or just anyone in a business organization, you can be a good marketer that can play a very important role in boosting your company’s sales and revenue. A great marketing system can run without the need of high profile marketers or a million dollar marketing budget. Likewise, a person can be a better marketer without the need of a college degree in marketing, long years of marketing experience and or a previous high marketing profile. We only need to understand the following simple and basic ways to become an outstanding marketer. Read more

How to Keep Business Success in Times of Global Economic Recession

ayala-makati-cityAs small to large companies are coping with our slumping global economic condition, I believe this is just the right time that we share each other’s ideas and strengths. For me, when things get worst and there are no other solutions we can find in our brain banks, we need to go back to what are basic and fundamentals. I believe that the following basic solutions will make it through the road of business success despite of any unfavorable and negative economic forces.

1. Have no fear. The first thing we should do is to eliminate our fear with this negative economic phenomenon. In this battle of financial crisis, the first thing that we need to conquer is our own fear. Besides, so much fear will just eat your time and energy into nothing – what a waste! Isn’t it? Read more

Business Bible verse about hard work, teamwork, independence, saving and investing – Proverbs 6: 6-8

February 7, 2009 by Victorino Q. Abrugar  
Filed under Business Bible Verses, Ethics

tree-in-the-park“Go to the ant, you sluggard! Consider her ways and be wise, which having no captain, overseer or ruler, provides her supplies in the summer, and gathers her food in the harvest.” Proverbs 6:6-8

The bible clearly encourages us to apply the hardworking characteristic of the ants. This means we should consistently work and be wise. We should consider the great attitude of the ant. Even if you are smart and kind, if your hands and body are as heavy as metal blocks, you may not reach your destination and goals. There are other people who are not really some kind of geniuses but achieve success because of constant hard work. Read more