Famous business taglines and company slogans

Have you spent so many days and nights thinking and brainstorming for your company slogan or tagline, and yet you have not come up with the perfect one? If yes, then you should take a break and take a look first on the following popular taglines and slogans from the world’s most prominent companies. Let us examine them, learn them and enjoy them! Be inspired and try to figure out what have brought them into the minds of millions of people around the world. At the end of our reading, we should know how to create one that will become as effective and as successful as these mighty taglines and slogans:

American Airlines:  “Something special in the air.”

American Express:  “Don’t leave home without it American Express.”

Apple:   “Think different”

BMW:   “The ultimate driving machine.” Read more

How to promote your new business on Facebook

How to promote your newly established business on Facebook? How can you effectively and efficiently utilize the world’s top social network, which has an estimated 350 million active users online? The following tips will give your fresh business, service, or product a substantial exposure it needs by using Facebook:

1. Have a friendly profile

In getting into all the benefits and advantages Facebook can give to your business, you need to first have a nice and friendly profile. It means you need to have a lot of friends – real friends and not people whom you have grabbed through spamming. You also need to be active in commenting and liking your friends’ posts, responding to their valid requests, greeting on their birthdays and other friendly social interaction activities. Your profile should also be complete and transparent to all your friends. A complete profile shows all your necessary information including your real name, status, interests, contacts, address, websites, email and the like. Your profile shall also contain photos and videos that will enable your friends to recognize you fully. This is to build trust and confidence between you and your friends. Read more

How to avoid financial losses in your business

Profit is what we aim in doing business. By achieving it, we can gain financial power that we can use to stabilize our way of living including those of our family, friends and community. It is a joy for every businessman to have a net profit in their statements of income. On the other hand, a net loss at the bottom of those statements may make them frown. Financial losses may occur whether your business is big or a small one. But no matter how big or how small you have, you should do something to avoid those negative results in your operations. Income and losses are the possible results in your income statement. Hence to attract income and get rid of losses, we should know how to play with the nominal accounts – revenues and expenses. The following are the tips and ways on how to stay away from those losses. Read more

Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more

Let’s follow and tweet each other on twitter

As I write this post, Twitter is already ranked 26^th among the world’s most popular websites according to Alexa’s web traffic rankings. Since it’s creation in 2006, Twitter has already become a phenomenon in the online world. Twitter is a free social networking and micro-blogging services that enables its user to send and read messages known as “tweets”. Tweets are text-based posts of 140 maximum characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. I am enjoying twitter about a few months now. As of today, I already followed 1,485 twitters. 1,550 twitters also have followed me as of this time. Twitter is a place for easy connection with the people you want to follow and you want to keep an eye on whatever they do. A simple question that says “what are you doing?” does all the update of every users, tweeters and members of the site. It can also become an effective medium to promote your blog or website. That is, as long as you abide the rules of ethical social media practice. Read more

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