Getting feedback and listening to your customers

Most people say “customers are always right”. Costumers also give business owners free yet reliable business advices. With these, many business runners try their very best to accumulate feedbacks from customers. These feedbacks are important in determining what we, as producers, traders, manufacturers and sellers will produce and sell to our consumers. But how can we get feedbacks from customers? Read more

Forty free marketing techniques for small businesses

Marketing fundamentally means not only product promotion. It also involves quality products, reasonable prices and good placement. All of them are directed to the satisfaction of customers, return to the investors and success of business owners and entrepreneurs. With this notion, marketing does not always mean spending money. Small business owners and entrepreneurs should realize that they can do marketing without spending any penny to achieve business and entrepreneurial success. There are tons of zero-cost marketing techniques small businesses may apply. My top forty of those techniques are the following: Read more

Restaurant business tips: How to attract customers and keep them coming

As an ordinary restaurant customer and an enthusiastic business and entrepreneurship analyst, I always formulate things that will improve every business establishments I encounter in my day to day life. And since eating is very basic to humans like me, restaurant seems to be an interesting business establishment to discuss here. I eat everyday and I go to restaurants regularly. In going to those numerous restaurants in the past, I have learned and accumulated some insights that I believe will help restaurants and their owners attract customers and keep these costumers coming back. The following are some good tips for restaurant business owners on how they can attract customers in make these customers returning visitors for life: Read more

Viral Marketing and the Word of Mouse

In my previous article I have discussed what viral marketing is. This time I will be talking about how the “word of mouse” works. As we learned before, viral marketing, as it name suggests, is a contagious form of product marketing that uses carriers to spread it. These carries are of course your own customers or prospective customers. These persons should be infected with viral products, prices, places and promotions. Your product, to become viral should possess quality and excellence and will guarantee costumers’ satisfaction. Your price, to be viral, should be reasonable and properly directed to the right consumers. Your placement, to be viral, should be efficiently accessible. And finally, your promotion, to be viral should be creative, innovative and extraordinary. Read more

What is Viral Marketing?

To clearly define what viral marketing is, we’ll first define the two words composing it – “viral” and “marketing”. Let’s first take a look at the definition of marketing.

Marketing, as defined by the American Marketing Association (AMA), is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a huge subject. If you don’t have a basic knowledge of it, it may take a lot of textbooks and tons of articles to fully understand the subject of marketing. But basically, marketing focuses on the processes. These processes involve researching (creating), promoting (communicating), selling (delivering) and distributing (exchanging) your products and services. The components of a marketing mix include the four Ps (product, promotion, placement and pricing). These four Ps of marketing have been modified further to become more costumer focused. This is what is known as SIVA. SIVA stands for solution (product), information (promotion), value (price) and access (placement). Read more

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