What is the meaning of buycotting or a buycott?

Buycotting or simply a “BUYcott” is the opposite of a “BOYcott”. As oppose to boycott, it is an active campaign to buy the products or services of a particular company or country. A buycott is supported by consumers who make a conscious effort to buy from companies whose environmental and social policies they support. An example of buycotting is when various organizations around the world supporting Israel set up a buycott on the products and services of Israel to counter several Boycott Israel campaigns. Another example is when supporters of Whole Foods CEO John Mackey’s ideas on health care set up a Buycotts on the company to counter a boycott happened when its CEO opposed U.S. President Barack Obama’s health care reform policies. Read more

Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more

What is the difference between a client and a customer?

I have already written hundred of articles on this site. Most of those articles tackle about business and marketing which also relatively discuss a client and a customer. If you have been following my articles, especially those that talk about marketing, you will notice that the term client and customer have been used interchangeably. Unless a reader has a deep marketing savvy, he can easily distinguish the two. But we cannot assume that all the readers here are business gurus. So to assure that everyone will be enlightened, we will try to illuminate the confusion by bringing the two into a face-off. Read more

How to become a good marketer?

Every business (small, medium or large) needs marketing. A product or a service needs to be marketed to be sold. Marketers do the marketing. But what if you don’t have marketing personnel? How can you generate sales and achieve profitability? Actually, anyone can be a good marketer. Whether if you are an owner, ordinary sales personnel, production personnel, or just anyone in a business organization, you can be a good marketer that can play a very important role in boosting your company’s sales and revenue. A great marketing system can run without the need of high profile marketers or a million dollar marketing budget. Likewise, a person can be a better marketer without the need of a college degree in marketing, long years of marketing experience and or a previous high marketing profile. We only need to understand the following simple and basic ways to become an outstanding marketer. Read more

The beginning of business wisdom

Wisdom is greatly important for us to succeed in business. We use it to make just and righteous business decisions. We apply it from planning, to execution and to preservation of our businesses. We need it in choosing the greatest product ideas, hiring the best personnel, creating the most effective marketing strategies and offering the most outstanding customer services. Even in our smallest decisions, we need wisdom to do them right and running.

But what is true wisdom anyway? Do we really have it? Do we really use it? In answering these questions, let’s take a look at the beginning of wisdom. According to the Bible… Read more

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