Free Search Engine Optimization (SEO): Article writing

It is every webmaster’s dream to position their websites at the top of the world’s biggest search engine results page, like in Google, Yahoo and Bing. That’s why they will try to do everything from content writing, to link building, to even engaging in expensive online promotion system just to obtain that goal. When it comes to website development (in terms of traffic, ranking and popularity), most experts say that content is king, while others are claiming that it is instead SEO. This debate has already become trendy in many articles and blog posts from around the web. I even said in one of my article that content is king who is living in a marketing castle. In my opinion, content and Search Engine Optimization should not compete with each other. Why? It’s because they are part of each other. Content writing is part of SEO and SEO can be applied through content writing. Furthermore, SEO can also be applied through link building or online promotion. But among content, link building and online promotion, I still consider content as still and will still be… the king. The main reason? It is in our contents that our websites become genuinely marketable and constantly useful. Read more

Content is king, living in a marketing castle

Content is king. No, it’s the SEO and marketing. Over the years, these are the arguments of many website and online marketing geeks. And my standing is… content is still the king, with his marketing castle. Why I am telling this? It is because internet marketing is a broad thing. It consists of not only promotion, but it is also and importantly composed of content quality, website efficiency and cost of use. These elements combined, form a royal family, and which “content” is still the leader.

Why promotion is not the king? There are tons of website owners who spend a lot of dime in site promotion like online advertising and search engine optimization, but still a majority of them don’t succeed. And to take a note, those few websites that contain quality contents are the only ones who gain long-term success. Expensive advertising may bring you thousands of visitors during the promotional stage of your site. But this doesn’t mean it will be the scenario as time goes by. It will still depend on the other three factors namely ease of use, cost of use and content quality. The traffic brought by promotion may only pass once and may never come back again if visitors realized the poor quality of a website. Read more