5 tips on creating business tagline or company slogan

In my previous article entitled famous business taglines and company slogans, I shared samples of mighty taglines and slogans from the world’s most famed companies and corporations. I hope that those prominent taglines that influenced millions of people on the planet have inspired us and gave us bright ideas on how to make catching slogans for our own companies. As for me, the following tips on creating solid business taglines become a flare that lighted up the fluorescent bulb inside my mind.

1. Uniqueness
Legally, we need to come up with a 100% unique and distinct tagline to avoid trademark lawsuits. Beyond this, we really need a unique and extraordinary tagline to promote our brand. If we are really serious to top the market, we should take a lot of brainstorming to make a tagline that will give our business the leading edge. A unique tagline stands out from other taglines. Also, when it is presented together with other company slogans, it is the one that catches more attention from the audience. Therefore, to make sure that your slogan is truly unique, you must make a research and study of the existing taglines of your competitors in the market – or even beyond the market to achieve total distinctiveness. By analyzing the existing taglines you will be competing, you can be able to formulate a tagline that certainly shines brighter than the others beside it. Consider one of my most favorite tagline for its uniqueness: Read more

Famous business taglines and company slogans

Have you spent so many days and nights thinking and brainstorming for your company slogan or tagline, and yet you have not come up with the perfect one? If yes, then you should take a break and take a look first on the following popular taglines and slogans from the world’s most prominent companies. Let us examine them, learn them and enjoy them! Be inspired and try to figure out what have brought them into the minds of millions of people around the world. At the end of our reading, we should know how to create one that will become as effective and as successful as these mighty taglines and slogans:

American Airlines:  “Something special in the air.”

American Express:  “Don’t leave home without it American Express.”

Apple:   “Think different”

BMW:   “The ultimate driving machine.” Read more

10 things you must know before starting your own business

Having your own business and becoming your own boss is an exciting reverie every employee may dream of. But before you leave your job, which gives you a fixed monthly salary and a variety of nice monetary and non-monetary benefits, you should carefully consider the following things before you start your new business.

1. It’s harder than we thought. Thinking business is so exciting, but doing it is a different story. Along the way to your entrepreneurial journey awaits your worst nightmares (bankruptcy, shame, frustrations, isolation, despair and depressions). Sounds horrible? But don’t worry – the saying “no pain no gain” may not be absolute anyway. Just like body building, you should do warm-up first and make a perfect program to achieve your goal.  There’s no need to hurry, instead, you need to do things according to your strategic plan. It’s indeed hard and it takes a right process. But you should not lose patience, hard work and intelligence to avoid the pains of doing business and eventually become a successful businessman. Read more

How to promote your new business on Facebook

How to promote your newly established business on Facebook? How can you effectively and efficiently utilize the world’s top social network, which has an estimated 350 million active users online? The following tips will give your fresh business, service, or product a substantial exposure it needs by using Facebook:

1. Have a friendly profile

In getting into all the benefits and advantages Facebook can give to your business, you need to first have a nice and friendly profile. It means you need to have a lot of friends – real friends and not people whom you have grabbed through spamming. You also need to be active in commenting and liking your friends’ posts, responding to their valid requests, greeting on their birthdays and other friendly social interaction activities. Your profile should also be complete and transparent to all your friends. A complete profile shows all your necessary information including your real name, status, interests, contacts, address, websites, email and the like. Your profile shall also contain photos and videos that will enable your friends to recognize you fully. This is to build trust and confidence between you and your friends. Read more

Bible verses on marketing for marketers

Marketing is very important for a business to achieve success. But not all marketers accomplish it. With all the high and stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As the world grows into a gigantic marketplace, every business owner is trapped inside the tricky market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. The following are verses from the Holy Scriptures that will teach us how to do the marketing in a divine way.

Matthew 7:12
Therefore, whatever you want people to do for you, do the same for them, for this is the Law and the Prophets.”

Commentary:
If you want your customers to give you what you want from them (revenues or sales), then you should give to them what they want from you (reasonable price, satisfaction and customer care). Do you want your customers to stay with you always? Read more

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