Viral Marketing and the Word of Mouse

In my previous article I have discussed what viral marketing is. This time I will be talking about how the “word of mouse” works. As we learned before, viral marketing, as it name suggests, is a contagious form of product marketing that uses carriers to spread it. These carries are of course your own customers or prospective customers. These persons should be infected with viral products, prices, places and promotions. Your product, to become viral should possess quality and excellence and will guarantee costumers’ satisfaction. Your price, to be viral, should be reasonable and properly directed to the right consumers. Your placement, to be viral, should be efficiently accessible. And finally, your promotion, to be viral should be creative, innovative and extraordinary. Read more

What is Viral Marketing?

To clearly define what viral marketing is, we’ll first define the two words composing it – “viral” and “marketing”. Let’s first take a look at the definition of marketing.

Marketing, as defined by the American Marketing Association (AMA), is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a huge subject. If you don’t have a basic knowledge of it, it may take a lot of textbooks and tons of articles to fully understand the subject of marketing. But basically, marketing focuses on the processes. These processes involve researching (creating), promoting (communicating), selling (delivering) and distributing (exchanging) your products and services. The components of a marketing mix include the four Ps (product, promotion, placement and pricing). These four Ps of marketing have been modified further to become more costumer focused. This is what is known as SIVA. SIVA stands for solution (product), information (promotion), value (price) and access (placement). Read more

My Life as an Entrepreneur Part 1 (the beginning)

I just decided to become more transparent in pursuing this business online. This is to give my valued visitors a clear vision on what and who are they are dealing to. Because this is a business site, I am honored to share my life as an entrepreneur. My life as an entrepreneur started when I was a kid, who was a little boy trying to gain profit by selling toy cards to his little friends. We have this little “sari-sari store” (a term in the Philippines for small stores selling variety of basic goods). This is the store, where I also sell toy cards I bought at lower costs in downtown area. That means profit for me. Instead of enjoying playing those toy cards as a kid during that time, I enjoyed and became excited in anticipating profit. But of course, I was still a child that time, and all I had in mind, is the fun in chasing profit. The entrepreneurial mind that I have has brought me to study accounting which is both a theoretical and numerical kind of a subject. And as a certified public accountant who has practiced for more than four years now, I have been into accounting and auditing different kinds of businesses. Read more

Business Ideas No.1: Building your Virtual Estate

Have you ever imagined owning a building in a rich metropolitan? Or maybe do you actually owned one? With that property, you may earn a fixed income by leasing it to tenants. You can also utilize it in your business operations since it is in the middle of the city. The taller your building is the higher your income will be. However, if you are not a wealthy real estate owner or a multi millionaire who can easily afford to buy one… how can you earn such great revenue from operating a real estate property?

Here comes the not real property brought to you by the internet technology – the virtual estate. A virtual estate or an internet domain is like a real property, it worth a value depending on its development, accessibility and popularity. Like a building, you can sell it, lease it or make revenue over it (by placing ads, selling products, membership fees, etc.). However, building a valuable domain with a website is not an easy task – it is a tough mission. Read more

GreatBPO.com : A Great Business Process Outsourcing Domain Name is for Sale

Business Process Outsourcing (BPO) is a Hundred Billion Dollar industry and will continue to boom in the future. In this time of global economic recession, most of the world’s large companies are cutting their operational costs and moving into outsourcing which is more cost effective than hiring employees.

BPO involves the contracting of the operations and responsibilities of a specific business functions or processes to an external party service provider (BPO companies). It helps the business or company to increase its flexibility. Because of outsourcing non-core functions to a third party, the company can be able to focus on its core competencies, without being burdened by the demands of bureaucratic dictate. Key personnel are released from performing non-core or administrative processes and can invest more time and energy in developing the firm’s core businesses. Read more

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