For businessman and entrepreneurs who are always on the road, bringing a fax machine to send and receive a fax seems to be absurd. But what can we do? Some people (clients, costumers and suppliers) insist on sending and asking us faxes. Fax machines are only located in our home or offices. This means to send or receive a fax through a machine, we need to stay in our houses and offices. Thank God our modern technology provides us the tools to send and receive faxes through the Internet and by using an email. By using an online fax service, you may able to send and receive faxes anytime and anywhere as long as you have an e-mail and an Internet connection. This means you don’t need any additional hardware install any fax software. Read more
1. Global exposure. Having a website will bring your business to the global audience. This means a website will place your company on the Internet where billions of users online can access.
2. Easy access. Anyone who has an Internet connection can access your company right at their fingertips. You may also have the option to restrict your website to certain users for security purposes.
3. Reduction of cost in information distribution. The Internet is a real-time and low cost medium of information. A business owner can easily distribute information through his website and email at a cost cheaper than the traditional offsite distribution process. Marketing, selling, customer service and useful public data are examples of information you may elect to distribute to promote your business and uphold your social responsibilities. Read more
Content is king. No, it’s the SEO and marketing. Over the years, these are the arguments of many website and online marketing geeks. And my standing is… content is still the king, with his marketing castle. Why I am telling this? It is because internet marketing is a broad thing. It consists of not only promotion, but it is also and importantly composed of content quality, website efficiency and cost of use. These elements combined, form a royal family, and which “content” is still the leader.
Why promotion is not the king? There are tons of website owners who spend a lot of dime in site promotion like online advertising and search engine optimization, but still a majority of them don’t succeed. And to take a note, those few websites that contain quality contents are the only ones who gain long-term success. Expensive advertising may bring you thousands of visitors during the promotional stage of your site. But this doesn’t mean it will be the scenario as time goes by. It will still depend on the other three factors namely ease of use, cost of use and content quality. The traffic brought by promotion may only pass once and may never come back again if visitors realized the poor quality of a website. Read more
So you want to have your own website? And the first step to have it is to buy and register your own domain name. People want to have websites maybe because they are business owners who want to give their companies online presence, they are persons who want to enter into web entrepreneurship to make money online, or just individuals who want to become internet celebrities. If you are an entrepreneur, (online or offline) you should know how to choose the perfect domain name for your website. After you’re done brainstorming for your final domain name you should buy and register it immediately. Here are the simple steps on how to do that: Read more
Participating in different online business forums and communities can be beneficial to both online and offline entrepreneurs. For offline business owners, joining a business forum in the Internet provides them useful, quick and important information in running their businesses and bringing them to success. Additionally, they can also promote their products and services in the online community of business minded persons.
For online entrepreneurs, aside from obtaining the benefits that offline entrepreneurs get, they can also promote their online presence (company websites or blogs) in the cyber forum. For example, I join a lot of online business forums to ask, help, answer and exchange significant matters on entrepreneurship, marketing, management and other business related topics. Aside from acquiring those extra knowledge and wisdom, I can also promote my business blog by placing a signature link below each of my post. By properly adhering their terms and rules, I enjoy some link juices that put my blog in high ranking. This also pulls traffics from those forums, especially when I am able to share ideas that really help members of the business community. Read more