What is the difference between a client and a customer?

I have already written hundred of articles on this site. Most of those articles tackle about business and marketing which also relatively discuss a client and a customer. If you have been following my articles, especially those that talk about marketing, you will notice that the term client and customer have been used interchangeably. Unless a reader has a deep marketing savvy, he can easily distinguish the two. But we cannot assume that all the readers here are business gurus. So to assure that everyone will be enlightened, we will try to illuminate the confusion by bringing the two into a face-off. Read more

How to attract more money into your life

How to attract more money into your life? What will you do to become a financial magnet and enjoy a life with money always around you? These questions are always raised in the minds of human beings. Of course, it is because everyone needs money. Even the most religious and most spiritual people need money to make their lives spinning. Even the new born child who cares nothing about money needs money – courtesy of his parents. So how would you keep cash and money coming into your life? To answer this question, we need to apply some theory of relativity.

Money, just like other things on Earth exists with a purpose. And what is the purpose of money? Money serves three main purposes: Read more

How to Get More Customers and Increase Your Sales

So how will you get more customers and increase your sales? How about getting more customers without thinking too much to increase your sales? The point is, if you want to get more customers, think more of them rather than thinking too much about your self. Think what your customers are thinking. Dream of what your customers are dreaming. And finally, strive to achieve what are your customers want to achieve. To detail more of this study, the following are some good tips on how to get more clients and customers. Read more