Cheap yet cool and effective product marketing

There was this ad that caught my attention when I went to a comfort room the other day. Yes it was in the C.R., which an advertisement of a service offered by a certain Company caused me to write this short article. The idea was to make nice and durable stickers with messages like “please flush after use”. Of course I have not seen the women’s comfort room, but in the men’s room, people will see these stickers as much time as they need to do their personal necessities inside the room. In these stickers, below the message, the company name, contact numbers and the catching description of the advertiser’s products are also printed. These stickers were given to the management of the building for free and placed in the building’s comfort rooms. The reminder message to the people was printed as if it was a reminder from the management of the building and the maker of the stickers. Read more

How to Keep Business Success in Times of Global Economic Recession

As small to large companies are coping with our slumping global economic condition, I believe this is just the right time that we share each other’s ideas and strengths. For me, when things get worst and there are no other solutions we can find in our brain banks, we need to go back to what are basic and fundamentals. I believe that the following basic solutions will make it through the road of business success despite of any unfavorable and negative economic forces.

1. Have no fear. The first thing we should do is to eliminate our fear with this negative economic phenomenon. In this battle of financial crisis, the first thing that we need to conquer is our own fear. Besides, so much fear will just eat your time and energy into nothing – what a waste! Isn’t it? Read more

What is basic accounting?

According to American Institute of Certified Public Accountants (AICPA), accounting is “the art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions and events which are, in part at least, of financial character, and interpreting the results thereof.”

Basically, accounting is the process of identifying, measuring and communicating economic information so a user of the information may make informed economic judgments and decisions based on it.

From the definition above, there are three important activities in the accounting process, namely identifying, measuring and communicating. Read more