What is the meaning of buycotting or a buycott?

Buycotting or simply a “BUYcott” is the opposite of a “BOYcott”. As oppose to boycott, it is an active campaign to buy the products or services of a particular company or country. A buycott is supported by consumers who make a conscious effort to buy from companies whose environmental and social policies they support. An example of buycotting is when various organizations around the world supporting Israel set up a buycott on the products and services of Israel to counter several Boycott Israel campaigns. Another example is when supporters of Whole Foods CEO John Mackey’s ideas on health care set up a Buycotts on the company to counter a boycott happened when its CEO opposed U.S. President Barack Obama’s health care reform policies. Read more

5 tips on creating business tagline or company slogan

In my previous article entitled famous business taglines and company slogans, I shared samples of mighty taglines and slogans from the world’s most famed companies and corporations. I hope that those prominent taglines that influenced millions of people on the planet have inspired us and gave us bright ideas on how to make catching slogans for our own companies. As for me, the following tips on creating solid business taglines become a flare that lighted up the fluorescent bulb inside my mind.

1. Uniqueness
Legally, we need to come up with a 100% unique and distinct tagline to avoid trademark lawsuits. Beyond this, we really need a unique and extraordinary tagline to promote our brand. If we are really serious to top the market, we should take a lot of brainstorming to make a tagline that will give our business the leading edge. A unique tagline stands out from other taglines. Also, when it is presented together with other company slogans, it is the one that catches more attention from the audience. Therefore, to make sure that your slogan is truly unique, you must make a research and study of the existing taglines of your competitors in the market – or even beyond the market to achieve total distinctiveness. By analyzing the existing taglines you will be competing, you can be able to formulate a tagline that certainly shines brighter than the others beside it. Consider one of my most favorite tagline for its uniqueness: Read more

Benefits of having a website for your business

What are the benefits of a business website? The following are 10 advantages you can gain from putting your company online:

1. Global exposure. Having a website will bring your business to the global audience. This means a website will place your company on the Internet where billions of users online can access.

2. Easy access. Anyone who has an Internet connection can access your company right at their fingertips. You may also have the option to restrict your website to certain users for security purposes.

3. Reduction of cost in information distribution. The Internet is a real-time and low cost medium of information. A business owner can easily distribute information through his website and email at a cost cheaper than the traditional offsite distribution process. Marketing, selling, customer service and useful public data are examples of information you may elect to distribute to promote your business and uphold your social responsibilities. Read more

Bible verses on marketing for marketers

Marketing is very important for a business to achieve success. But not all marketers accomplish it. With all the high and stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As the world grows into a gigantic marketplace, every business owner is trapped inside the tricky market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. The following are verses from the Holy Scriptures that will teach us how to do the marketing in a divine way.

Matthew 7:12
Therefore, whatever you want people to do for you, do the same for them, for this is the Law and the Prophets.”

Commentary:
If you want your customers to give you what you want from them (revenues or sales), then you should give to them what they want from you (reasonable price, satisfaction and customer care). Do you want your customers to stay with you always? Read more

How to serve and satisfy your customers?

“Even great taste foods… with perfect prices… in a fantastic place… may not be enough to fully satisfy your customers… without serving them with a simple smile.”

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