Studying the Weapons of Guerilla Marketing

These last few weeks, I have been attracted and fascinated with the marketing world. From the four Ps of marketing, to internet marketing and to viral marketing, the marketing continuum promises an exciting and rewarding experience. Marketing is vital to business and to the art and sciences of entrepreneurship. That’s why it is what usually what we have in mind when we think about attracting more customers and generating more sales and profits.

This time, I have stumbled further in the marketing world and have encountered “guerilla marketing”. So what is guerilla marketing? And what in the world are weapons of mass destruction? I mean weapons of guerilla marketing? Guerilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Read more