Ten features and qualities of a good entrepreneur

An entrepreneur shall have the following features and qualities to be considered a good or great entrepreneur.

1. Brain – to plan

A wise entrepreneur is an advanced thinker. He knows how to predict the future. With his prediction, he creates a plan. He organized his objectives and set his procedures to achieve those objectives.

2. Hands – to do the plan

An active entrepreneur executes his plan. He performs his procedures to attain and realize his objectives. He handles well his people and put them in the right places. Read more

What is Viral Marketing?

To clearly define what viral marketing is, we’ll first define the two words composing it – “viral” and “marketing”. Let’s first take a look at the definition of marketing.

Marketing, as defined by the American Marketing Association (AMA), is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a huge subject. If you don’t have a basic knowledge of it, it may take a lot of textbooks and tons of articles to fully understand the subject of marketing. But basically, marketing focuses on the processes. These processes involve researching (creating), promoting (communicating), selling (delivering) and distributing (exchanging) your products and services. The components of a marketing mix include the four Ps (product, promotion, placement and pricing). These four Ps of marketing have been modified further to become more costumer focused. This is what is known as SIVA. SIVA stands for solution (product), information (promotion), value (price) and access (placement). Read more

How to Get More Customers and Increase Your Sales

So how will you get more customers and increase your sales? How about getting more customers without thinking too much to increase your sales? The point is, if you want to get more customers, think more of them rather than thinking too much about your self. Think what your customers are thinking. Dream of what your customers are dreaming. And finally, strive to achieve what are your customers want to achieve. To detail more of this study, the following are some good tips on how to get more clients and customers. Read more

A Smile Can Bring Your Business More Sales and Profit

A smile can drive you more sales and profit. This sounds simple but most of business companies, especially small enterprises that don’t have competitive HR officers, don’t seem to embrace and adopt this. I am sharing this story to make business owners and their personnel realize how important a smile is in running a business.

To make it clearer, let us go to the other way – a frown may cause your business some significant operating losses. I am saying this because I am a consumer, a buyer and a part of the market that contributes income to enterprises out there. But I prefer to buy a product or a service from people who smile and comfort me. I love to buy on a store which I encounter staff who always welcome and thank you with a nice smile everytime I get into their place. Oppositely, I get infuriated and never come back again to stores and business premises that have people who scowl at me. Read more

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