What is the meaning of buycotting or a buycott?

Buycotting or simply a “BUYcott” is the opposite of a “BOYcott”. As oppose to boycott, it is an active campaign to buy the products or services of a particular company or country. A buycott is supported by consumers who make a conscious effort to buy from companies whose environmental and social policies they support. An example of buycotting is when various organizations around the world supporting Israel set up a buycott on the products and services of Israel to counter several Boycott Israel campaigns. Another example is when supporters of Whole Foods CEO John Mackey’s ideas on health care set up a Buycotts on the company to counter a boycott happened when its CEO opposed U.S. President Barack Obama’s health care reform policies. Read more

Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more

The greatest law on earth applied in business

I just browsed the internet to search an answer on how many laws are there in the world today. Some reference said there are hundreds of thousands of them. Yahoo’s Answers give me a rough estimate of millions of permanent and changing laws on Earth. Finally, I realized that it’s very hard to determine the precise number of existing rules on the planet. This is true since there are many countries in the world and every country has numerous laws. Within a country, there are also several local bodies which implements regulations. Even in our own home and in our office, we make a lot of polices.

Laws and policies are created to establish and promote harmony between parties. Business laws are also implemented to preserve and protect organizations and persons who are doing business. The law on obligations and contract, for example, was instituted to protect the rights and wellness of the parties on a contract. Justice and righteousness are what laws on Earth uphold. Furthermore, the law on sales also exists to defend the rights and well-beings of not only the sellers but also of the buyers. There are so many codes which are directed even just in commerce. Here is also the corporation law that regulates the corporations. Insurance, agency, banking, taxation, investing and labor laws are also rulings which are established to preserve the harmony in the social and commercial system. But do we really need to know all the rules to become righteous in our every decision? Read more

Get your food for the soul

We always ask for our daily bread to feed us everyday. This food is not only for our stomach but also for our emotional, mental and spiritual needs. Whatever our religion is, we ask that to our God. In this story, we will discuss the deeper meaning and purpose of our daily need of the food for the soul.

It is very important for us to deeply understand who is truly feeding us our daily needs. Many people don’t succeed but face failures in life because they do not extend their faith beyond their traditional beliefs. If we can only determine who really is responsible and always there for us to guide and nourish our lives, we can live with success, greatness and fulfillment. For our enlightenment, let us reflect on the following phrases: Read more

What is the difference between a client and a customer?

I have already written hundred of articles on this site. Most of those articles tackle about business and marketing which also relatively discuss a client and a customer. If you have been following my articles, especially those that talk about marketing, you will notice that the term client and customer have been used interchangeably. Unless a reader has a deep marketing savvy, he can easily distinguish the two. But we cannot assume that all the readers here are business gurus. So to assure that everyone will be enlightened, we will try to illuminate the confusion by bringing the two into a face-off. Read more

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