5 tips on creating business tagline or company slogan

In my previous article entitled famous business taglines and company slogans, I shared samples of mighty taglines and slogans from the world’s most famed companies and corporations. I hope that those prominent taglines that influenced millions of people on the planet have inspired us and gave us bright ideas on how to make catching slogans for our own companies. As for me, the following tips on creating solid business taglines become a flare that lighted up the fluorescent bulb inside my mind.

1. Uniqueness
Legally, we need to come up with a 100% unique and distinct tagline to avoid trademark lawsuits. Beyond this, we really need a unique and extraordinary tagline to promote our brand. If we are really serious to top the market, we should take a lot of brainstorming to make a tagline that will give our business the leading edge. A unique tagline stands out from other taglines. Also, when it is presented together with other company slogans, it is the one that catches more attention from the audience. Therefore, to make sure that your slogan is truly unique, you must make a research and study of the existing taglines of your competitors in the market – or even beyond the market to achieve total distinctiveness. By analyzing the existing taglines you will be competing, you can be able to formulate a tagline that certainly shines brighter than the others beside it. Consider one of my most favorite tagline for its uniqueness: Read more

Famous business taglines and company slogans

Have you spent so many days and nights thinking and brainstorming for your company slogan or tagline, and yet you have not come up with the perfect one? If yes, then you should take a break and take a look first on the following popular taglines and slogans from the world’s most prominent companies. Let us examine them, learn them and enjoy them! Be inspired and try to figure out what have brought them into the minds of millions of people around the world. At the end of our reading, we should know how to create one that will become as effective and as successful as these mighty taglines and slogans:

American Airlines:  “Something special in the air.”

American Express:  “Don’t leave home without it American Express.”

Apple:   “Think different”

BMW:   “The ultimate driving machine.” Read more

Employee benefits you can give without spending money

Employees are considered the most essential players in any business organization. Without them, business machines, forms and systems will not run as what they intend to be. Thus, our personnel, as they work hard to reach the goals of our firms, are worthy to receive benefits that will make their lives better. Since money is important to a man’s life to live with prosperity, it is just ideal to grant our workers with all the monetary benefits that are due to them. Furthermore, money, although indispensable, cannot fulfill and make your employees happy and motivated. Employers and business owners should also consider the following zero-dollar cost benefits that are important to motivate them and make your organization productive. Read more

The essence of a meeting in an organization

Meeting is an essential activity that must be regularly conducted in an organization. Whatever and whoever are involved – business owners, employees or customer… meetings should be done effectively. But how can we do that? By assembling people together and telling them what to do? And then by making these people follow our desires and commands, we can already consider that we had an effective meeting? No, we cannot absolutely consider that as a successful meeting. Rather, we may call that an effective announcement or an accomplished instruction. Managers and leaders are the ones who control meetings in an organization. For this reason, they should realize one important thing – the essence of a meeting. Read more

Labor unions and strikes: Employers’ nightmare?

Striking workers with raised placards, shouting for increased wages and benefits – this could be the worst scenario that a business owner or employer would not want to see.  These images cause many employers to be afraid.  To them, this could mean lawsuits, suspension of business operations, loss of profits, or even closure of business.  This could be their biggest nightmare.

Why do most employers shy away from the idea of unions, strikes, collective bargaining and related concepts?  It is because they have a mistaken notion about these topics.  They think of a union as troublesome, a nuisance which will only lead to the failure of their businesses.  They also often associate a strike with violence as if it were some sort of a mutiny or an armed attack.  What employers fail to see is that forming unions and participating in strikes are only some ways by which employees exercise their legal right to express their sentiments about their working conditions.  If only employers would listen well, they could constructively see it as a form of an evaluation on how they are running their businesses.  If people are given their correct wages, as well as fair and reasonable working conditions, they will not go on strike.  And there would not be a need to form unions, which are precisely meant for negotiating or bargaining for terms and conditions of work.  Simply put, if they are satisfied and happy, they will not complain. Read more

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