The greatest marketer who ever lived on Earth

Whether you are a business owner, a manager, or a marketer - marketing exists as an essential part of your life. Hence, learning it the great way is vital. In search for the answers on how a person can be a great and a more effective marketer, it is wise to identify the qualities of the greatest marketer the world ever had. If you are a student who wants to learn something or an advanced learner who wants to learn further, you need a mentor. The best choice of mentor is the greatest mentor who ever lived on this planet. In marketing, the greatest teacher we can have is the greatest marketer of all time. And now let’s find out who he is and let’s learn his great marketing lessons.

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The greatest law on earth applied in business

I just browsed the internet to search an answer on how many laws are there in the world today. Some reference said there are hundreds of thousands of them. Yahoo’s Answers give me a rough estimate of millions of permanent and changing laws on Earth. Finally, I realized that it’s very hard to determine the precise number of existing rules on the planet. This is true since there are many countries in the world and every country has numerous laws. Within a country, there are also several local bodies which implements regulations. Even in our own home and in our office, we make a lot of polices.

Laws and policies are created to establish and promote harmony between parties. Business laws are also implemented to preserve and protect organizations and persons who are doing business. The law on obligations and contract, for example, was instituted to protect the rights and wellness of the parties on a contract. Justice and righteousness are what laws on Earth uphold. Furthermore, the law on sales also exists to defend the rights and well-beings of not only the sellers but also of the buyers. There are so many codes which are directed even just in commerce. Here is also the corporation law that regulates the corporations. Insurance, agency, banking, taxation, investing and labor laws are also rulings which are established to preserve the harmony in the social and commercial system. But do we really need to know all the rules to become righteous in our every decision? Read more

What is the difference between a client and a customer?

I have already written hundred of articles on this site. Most of those articles tackle about business and marketing which also relatively discuss a client and a customer. If you have been following my articles, especially those that talk about marketing, you will notice that the term client and customer have been used interchangeably. Unless a reader has a deep marketing savvy, he can easily distinguish the two. But we cannot assume that all the readers here are business gurus. So to assure that everyone will be enlightened, we will try to illuminate the confusion by bringing the two into a face-off. Read more

How to become a good marketer?

Every business (small, medium or large) needs marketing. A product or a service needs to be marketed to be sold. Marketers do the marketing. But what if you don’t have marketing personnel? How can you generate sales and achieve profitability? Actually, anyone can be a good marketer. Whether if you are an owner, ordinary sales personnel, production personnel, or just anyone in a business organization, you can be a good marketer that can play a very important role in boosting your company’s sales and revenue. A great marketing system can run without the need of high profile marketers or a million dollar marketing budget. Likewise, a person can be a better marketer without the need of a college degree in marketing, long years of marketing experience and or a previous high marketing profile. We only need to understand the following simple and basic ways to become an outstanding marketer. Read more

A business application on the golden rule and ethic of reciprocity

All of the known righteous religions in the world harmonize on one golden rule:

Buddhism:

“Hurt not others in ways that you yourself would find hurtful.”

Christianity:

“Do to others what you would have them do to you, for this sum up the Law and the Prophets.”

Confucianism:

“Do not do to others what you do not want them to do to you.” Read more

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