What is the difference between a client and a customer?

I have already written hundred of articles on this site. Most of those articles tackle about business and marketing which also relatively discuss a client and a customer. If you have been following my articles, especially those that talk about marketing, you will notice that the term client and customer have been used interchangeably. Unless a reader has a deep marketing savvy, he can easily distinguish the two. But we cannot assume that all the readers here are business gurus. So to assure that everyone will be enlightened, we will try to illuminate the confusion by bringing the two into a face-off. Read more

A Smile Can Bring Your Business More Sales and Profit

A smile can drive you more sales and profit. This sounds simple but most of business companies, especially small enterprises that don’t have competitive HR officers, don’t seem to embrace and adopt this. I am sharing this story to make business owners and their personnel realize how important a smile is in running a business.

To make it clearer, let us go to the other way – a frown may cause your business some significant operating losses. I am saying this because I am a consumer, a buyer and a part of the market that contributes income to enterprises out there. But I prefer to buy a product or a service from people who smile and comfort me. I love to buy on a store which I encounter staff who always welcome and thank you with a nice smile everytime I get into their place. Oppositely, I get infuriated and never come back again to stores and business premises that have people who scowl at me. Read more