5 tips on creating business tagline or company slogan

In my previous article entitled famous business taglines and company slogans, I shared samples of mighty taglines and slogans from the world’s most famed companies and corporations. I hope that those prominent taglines that influenced millions of people on the planet have inspired us and gave us bright ideas on how to make catching slogans for our own companies. As for me, the following tips on creating solid business taglines become a flare that lighted up the fluorescent bulb inside my mind.

1. Uniqueness
Legally, we need to come up with a 100% unique and distinct tagline to avoid trademark lawsuits. Beyond this, we really need a unique and extraordinary tagline to promote our brand. If we are really serious to top the market, we should take a lot of brainstorming to make a tagline that will give our business the leading edge. A unique tagline stands out from other taglines. Also, when it is presented together with other company slogans, it is the one that catches more attention from the audience. Therefore, to make sure that your slogan is truly unique, you must make a research and study of the existing taglines of your competitors in the market – or even beyond the market to achieve total distinctiveness. By analyzing the existing taglines you will be competing, you can be able to formulate a tagline that certainly shines brighter than the others beside it. Consider one of my most favorite tagline for its uniqueness: Read more