5 tips on creating business tagline or company slogan

In my previous article entitled famous business taglines and company slogans, I shared samples of mighty taglines and slogans from the world’s most famed companies and corporations. I hope that those prominent taglines that influenced millions of people on the planet have inspired us and gave us bright ideas on how to make catching slogans for our own companies. As for me, the following tips on creating solid business taglines become a flare that lighted up the fluorescent bulb inside my mind.

1. Uniqueness
Legally, we need to come up with a 100% unique and distinct tagline to avoid trademark lawsuits. Beyond this, we really need a unique and extraordinary tagline to promote our brand. If we are really serious to top the market, we should take a lot of brainstorming to make a tagline that will give our business the leading edge. A unique tagline stands out from other taglines. Also, when it is presented together with other company slogans, it is the one that catches more attention from the audience. Therefore, to make sure that your slogan is truly unique, you must make a research and study of the existing taglines of your competitors in the market – or even beyond the market to achieve total distinctiveness. By analyzing the existing taglines you will be competing, you can be able to formulate a tagline that certainly shines brighter than the others beside it. Consider one of my most favorite tagline for its uniqueness: Read more

Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more

Forty free marketing techniques for small businesses

Marketing fundamentally means not only product promotion. It also involves quality products, reasonable prices and good placement. All of them are directed to the satisfaction of customers, return to the investors and success of business owners and entrepreneurs. With this notion, marketing does not always mean spending money. Small business owners and entrepreneurs should realize that they can do marketing without spending any penny to achieve business and entrepreneurial success. There are tons of zero-cost marketing techniques small businesses may apply. My top forty of those techniques are the following: Read more