Famous business taglines and company slogans

Have you spent so many days and nights thinking and brainstorming for your company slogan or tagline, and yet you have not come up with the perfect one? If yes, then you should take a break and take a look first on the following popular taglines and slogans from the world’s most prominent companies. Let us examine them, learn them and enjoy them! Be inspired and try to figure out what have brought them into the minds of millions of people around the world. At the end of our reading, we should know how to create one that will become as effective and as successful as these mighty taglines and slogans:

American Airlines:  “Something special in the air.”

American Express:  “Don’t leave home without it American Express.”

Apple:   “Think different”

BMW:   “The ultimate driving machine.” Read more

10 things you must know before starting your own business

Having your own business and becoming your own boss is an exciting reverie every employee may dream of. But before you leave your job, which gives you a fixed monthly salary and a variety of nice monetary and non-monetary benefits, you should carefully consider the following things before you start your new business.

1. It’s harder than we thought. Thinking business is so exciting, but doing it is a different story. Along the way to your entrepreneurial journey awaits your worst nightmares (bankruptcy, shame, frustrations, isolation, despair and depressions). Sounds horrible? But don’t worry – the saying “no pain no gain” may not be absolute anyway. Just like body building, you should do warm-up first and make a perfect program to achieve your goal.  There’s no need to hurry, instead, you need to do things according to your strategic plan. It’s indeed hard and it takes a right process. But you should not lose patience, hard work and intelligence to avoid the pains of doing business and eventually become a successful businessman. Read more

Content is king, living in a marketing castle

Content is king. No, it’s the SEO and marketing. Over the years, these are the arguments of many website and online marketing geeks. And my standing is… content is still the king, with his marketing castle. Why I am telling this? It is because internet marketing is a broad thing. It consists of not only promotion, but it is also and importantly composed of content quality, website efficiency and cost of use. These elements combined, form a royal family, and which “content” is still the leader.

Why promotion is not the king? There are tons of website owners who spend a lot of dime in site promotion like online advertising and search engine optimization, but still a majority of them don’t succeed. And to take a note, those few websites that contain quality contents are the only ones who gain long-term success. Expensive advertising may bring you thousands of visitors during the promotional stage of your site. But this doesn’t mean it will be the scenario as time goes by. It will still depend on the other three factors namely ease of use, cost of use and content quality. The traffic brought by promotion may only pass once and may never come back again if visitors realized the poor quality of a website. Read more

Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more

Cheap yet cool and effective product marketing

There was this ad that caught my attention when I went to a comfort room the other day. Yes it was in the C.R., which an advertisement of a service offered by a certain Company caused me to write this short article. The idea was to make nice and durable stickers with messages like “please flush after use”. Of course I have not seen the women’s comfort room, but in the men’s room, people will see these stickers as much time as they need to do their personal necessities inside the room. In these stickers, below the message, the company name, contact numbers and the catching description of the advertiser’s products are also printed. These stickers were given to the management of the building for free and placed in the building’s comfort rooms. The reminder message to the people was printed as if it was a reminder from the management of the building and the maker of the stickers. Read more