Cheap yet cool and effective product marketing
There was this ad that caught my attention when I went to a comfort room the other day. Yes it was in the C.R., which an advertisement of a service offered by a certain Company caused me to write this short article. The idea was to make nice and durable stickers with messages like “please flush after use”. Of course I have not seen the women’s comfort room, but in the men’s room, people will see these stickers as much time as they need to do their personal necessities inside the room. In these stickers, below the message, the company name, contact numbers and the catching description of the advertiser’s products are also printed. These stickers were given to the management of the building for free and placed in the building’s comfort rooms. The reminder message to the people was printed as if it was a reminder from the management of the building and the maker of the stickers. Read more
Doritos ad leads on top of the 2009 Super Bowl’s bunch of commercials
February 3, 2009 by Admin
Filed under Business Quotes, Marketing
Dorito is a brand flavored tortilla chips produced since 1996 by the American Food company Frito-Lay (a division of PepsiCo, Inc.). The Dorito Ad was created by brothers Joe and David Herbert of Batesville, Indiana. The ad makers won US 1 miilion in a do-it-yourself commercial contest sponsored by Doritos maker Frito-Lay.
The ad was produced for less than $2,000. In the advertisement, an office worker throws a crystal ball at a vending machine to make his wish of “free Doritos” come true. His nerdy buddy then wishes also for a promotion. But when he pitches the ball over his shoulder it smashes into his boss’s crotch.
