5 tips on creating business tagline or company slogan
January 19, 2010 by Admin
Filed under Business Promotion, Marketing, Marketing
In my previous article entitled famous business taglines and company slogans, I shared samples of mighty taglines and slogans from the world’s most famed companies and corporations. I hope that those prominent taglines that influenced millions of people on the planet have inspired us and gave us bright ideas on how to make catching slogans for our own companies. As for me, the following tips on creating solid business taglines become a flare that lighted up the fluorescent bulb inside my mind.
1. Uniqueness
Legally, we need to come up with a 100% unique and distinct tagline to avoid trademark lawsuits. Beyond this, we really need a unique and extraordinary tagline to promote our brand. If we are really serious to top the market, we should take a lot of brainstorming to make a tagline that will give our business the leading edge. A unique tagline stands out from other taglines. Also, when it is presented together with other company slogans, it is the one that catches more attention from the audience. Therefore, to make sure that your slogan is truly unique, you must make a research and study of the existing taglines of your competitors in the market – or even beyond the market to achieve total distinctiveness. By analyzing the existing taglines you will be competing, you can be able to formulate a tagline that certainly shines brighter than the others beside it. Consider one of my most favorite tagline for its uniqueness: Read more
How to promote your new business on Facebook
January 11, 2010 by Admin
Filed under Business Promotion, Marketing, Marketing
How to promote your newly established business on Facebook? How can you effectively and efficiently utilize the world’s top social network, which has an estimated 350 million active users online? The following tips will give your fresh business, service, or product a substantial exposure it needs by using Facebook:
1. Have a friendly profile
In getting into all the benefits and advantages Facebook can give to your business, you need to first have a nice and friendly profile. It means you need to have a lot of friends – real friends and not people whom you have grabbed through spamming. You also need to be active in commenting and liking your friends’ posts, responding to their valid requests, greeting on their birthdays and other friendly social interaction activities. Your profile should also be complete and transparent to all your friends. A complete profile shows all your necessary information including your real name, status, interests, contacts, address, websites, email and the like. Your profile shall also contain photos and videos that will enable your friends to recognize you fully. This is to build trust and confidence between you and your friends. Read more
Bible verses on marketing for marketers
Marketing is very important for a business to achieve success. But not all marketers accomplish it. With all the high and stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As the world grows into a gigantic marketplace, every business owner is trapped inside the tricky market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. The following are verses from the Holy Scriptures that will teach us how to do the marketing in a divine way.
Matthew 7:12
Therefore, whatever you want people to do for you, do the same for them, for this is the Law and the Prophets.”
Commentary:
If you want your customers to give you what you want from them (revenues or sales), then you should give to them what they want from you (reasonable price, satisfaction and customer care). Do you want your customers to stay with you always? Read more
The greatest marketer who ever lived on Earth
Whether you are a business owner, a manager, or a marketer - marketing exists as an essential part of your life. Hence, learning it the great way is vital. In search for the answers on how a person can be a great and a more effective marketer, it is wise to identify the qualities of the greatest marketer the world ever had. If you are a student who wants to learn something or an advanced learner who wants to learn further, you need a mentor. The best choice of mentor is the greatest mentor who ever lived on this planet. In marketing, the greatest teacher we can have is the greatest marketer of all time. And now let’s find out who he is and let’s learn his great marketing lessons.
Marketing ideas 101: Curiosity sells
Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more
