What is the meaning of buycotting or a buycott?

Buycotting or simply a “BUYcott” is the opposite of a “BOYcott”. As oppose to boycott, it is an active campaign to buy the products or services of a particular company or country. A buycott is supported by consumers who make a conscious effort to buy from companies whose environmental and social policies they support. An example of buycotting is when various organizations around the world supporting Israel set up a buycott on the products and services of Israel to counter several Boycott Israel campaigns. Another example is when supporters of Whole Foods CEO John Mackey’s ideas on health care set up a Buycotts on the company to counter a boycott happened when its CEO opposed U.S. President Barack Obama’s health care reform policies. Read more

How to promote your new business on Facebook

How to promote your newly established business on Facebook? How can you effectively and efficiently utilize the world’s top social network, which has an estimated 350 million active users online? The following tips will give your fresh business, service, or product a substantial exposure it needs by using Facebook:

1. Have a friendly profile
In getting into all the benefits and advantages Facebook can give to your business, you need to first have a nice and friendly profile. It means you need to have a lot of friends – real friends and not people whom you have grabbed through spamming. You also need to be active in commenting and liking your friends’ posts, responding to their valid requests, greeting on their birthdays and other friendly social interaction activities. Your profile should also be complete and transparent to all your friends. A complete profile shows all your necessary information including your real name, status, interests, contacts, address, websites, email and the like. Your profile shall also contain photos and videos that will enable your friends to recognize you fully. This is to build trust and confidence between you and your friends. Read more

Bible verses on marketing for marketers

Marketing is very important for a business to achieve success. But not all marketers accomplish it. With all the high and stiff competition, businesses struggle to stand out among others. Other companies resort in an unethical and unfair schemes just to win the competition - but eventually find their selves in great loss and failure. As the world grows into a gigantic marketplace, every business owner is trapped inside the tricky market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. The following are verses from the Holy Scriptures that will teach us how to do the marketing in a divine way. Read more

The greatest marketer who ever lived on Earth

Whether you are a business owner, a manager, or a marketer - marketing exists as an essential part of your life. Hence, learning it the great way is vital. In search for the answers on how a person can be a great and a more effective marketer, it is wise to identify the qualities of the greatest marketer the world ever had. If you are a student who wants to learn something or an advanced learner who wants to learn further, you need a mentor. The best choice of mentor is the greatest mentor who ever lived on this planet. In marketing, the greatest teacher we can have is the greatest marketer of all time. And now let’s find out who he is and let’s learn his great marketing lessons.

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Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more

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