Bible verses on marketing for marketers

Marketing is very important for a business to achieve success. But not all marketers accomplish it. With all the high and stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As the world grows into a gigantic marketplace, every business owner is trapped inside the tricky market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. The following are verses from the Holy Scriptures that will teach us how to do the marketing in a divine way.

Matthew 7:12
Therefore, whatever you want people to do for you, do the same for them, for this is the Law and the Prophets.”

Commentary:
If you want your customers to give you what you want from them (revenues or sales), then you should give to them what they want from you (reasonable price, satisfaction and customer care). Do you want your customers to stay with you always? Read more

Labor unions and strikes: Employers’ nightmare?

Striking workers with raised placards, shouting for increased wages and benefits – this could be the worst scenario that a business owner or employer would not want to see.  These images cause many employers to be afraid.  To them, this could mean lawsuits, suspension of business operations, loss of profits, or even closure of business.  This could be their biggest nightmare.

Why do most employers shy away from the idea of unions, strikes, collective bargaining and related concepts?  It is because they have a mistaken notion about these topics.  They think of a union as troublesome, a nuisance which will only lead to the failure of their businesses.  They also often associate a strike with violence as if it were some sort of a mutiny or an armed attack.  What employers fail to see is that forming unions and participating in strikes are only some ways by which employees exercise their legal right to express their sentiments about their working conditions.  If only employers would listen well, they could constructively see it as a form of an evaluation on how they are running their businesses.  If people are given their correct wages, as well as fair and reasonable working conditions, they will not go on strike.  And there would not be a need to form unions, which are precisely meant for negotiating or bargaining for terms and conditions of work.  Simply put, if they are satisfied and happy, they will not complain. Read more

What is the essence of time?

Look at this clock.
What make it essential?
Are they the numbers around the clock?
Or the hands that work round the clock?

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How a principle builds and destroys a business?

Principles are the building blocks of success. They create attitudes; attitudes form skills; and skills make systems. In business sense, a business principle creates business attitude, that attitude establishes business skill, and that skill give birth to business systems. Thus, a principle or a belief is the mother of all attributes of a person. A good principle crafts a good businessman, and a good businessman does good business. So specifically, how does a principle build a business? Let us consider an entrepreneur whose belief in life is to preserve justice and equality among all people. His values and attitudes are based on that principle. He is just, responsible and accountable. With his responsibility and accountability, he doesn’t stop learning to become capable of managing his business well. With all his knowledge, he formulates and creates systems that are aligned to benefit all his business stakeholders (owner, investors, creditors, workers and customers). His systems in running his business protect the owner, investors and creditors. Those systems also compensate well his workers and guarantee the satisfaction of his customers. Consequently, his investors continue to invest, and his creditors continue to lend their money on him. Likewise, his employees become happy, motivated and productive. Read more

The importance of Alexa rank to your website

What is the importance of Alexa ranking to your website or blog? Is the ranking system reliable? According to Alexa’s “Gathering Web Usage information, it utilizes web usage information coming from the community of Alexa Toolbar users. This means that a website’s Alexa Ranking depends on the traffic generated from visitors who have installed Alexa Toolbar in their internet browsers. This also means that your regular visitors who don’t have the toolbar will not contribute to your ranking. Alexa ranking is based on the three month traffic rank trend of a website. This trend is calculated according to the following:

1. Reach – percent of global internet users who visited a website Read more

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