Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing world, your promotional strategies should be created to standout among others. One technique to achieve that goal is to give a great consideration on human behaviors. Read more

How to comment the right way?

I appreciate people who make comments on the articles written in this site. In fact, I’m always excited to open our dashboard everyday to see who have participated in our discussions. Recent commentators were given rewards by showing their names and links in our blog’s sidebar. Monthly top ten commentators are also shown in our sidebar with their names and links to their websites. This gives them link incentives that provide their websites hundreds of possible backlinks since top commentators appear in our sidebar which is shown in all the pages of our site (this site has 230 pages indexed by Google as at the date of this post). To see the number of a website’s pages indexed by Google, just enter the keyword, site:domainname.com (ex. site:businessaccent.com) in the Google search engine. Read more

Difference between leadership and management (Leaders versus managers)

What is the difference between leadership and management? How do leaders differ from managers? These two subjects and kinds of individuals have always been compared and differentiated over the years. Being a leader and being a manager have similar features and common functions. Both involve people, actions and goals. Both are also significant for individuals, organizations and businesses to live, run and achieve success. But despite of their resemblances they also have important distinctions that separate them from each other. They focus on different specific aspects and they are directed into different purposes. To understand more and brighten up our minds on the different features of leadership and management, let’s reflect on the following table of comparison. Read more

Business management for small businesses

When people think of business, they usually think of profit and money. When people think of management, they usually see a person or group of persons wearing nice coats and ties. All of these are like viewpoints seen on a tip of an iceberg which still had unseen deeper notions under it. Being in business should not only mean being in a quest to financial wealth. Likewise, management doesn’t only mean a process which can be handled by people who have finished college or master’s degree in business management or administration.

For big companies, management is well-funded and well-established. But how about those small entities which obviously don’t have huge money to spend to establish a well-placed management structure? The answer is… they don’t actually need big bucks to have a management system that will effectively and efficiently run their small companies. What small entrepreneurs need is a great participation in their small businesses. This rigorous participation means great investment of time, passion and personal qualities (i.e., intelligence, wisdom, emotional strength, ability to influence and lead people, etcetera). Read more

What is lifestreaming? Will it replace blogging?

I was creating my post about the “list of top marketing blogs and bloggers” when I stumbled upon Steve Rubel’s Micropersuasion blog. Steve was saying goodbye to blogging and welcoming lifestreaming. The title of his blog post created a very intriguing question inside my mind. Why should he decide to leave his well-established and very popular blog? It’s like a comet that was about to hit the world of blogging. Is this a sign that the blogosphere will begin to fall and be dominated by the world of lifestreaming. Steve stated the following: Read more

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