Viral Marketing and the Word of Mouse
In my previous article I have discussed what viral marketing is. This time I will be talking about how the “word of mouse” works. As we learned before, viral marketing, as it name suggests, is a contagious form of product marketing that uses carriers to spread it. These carries are of course your own customers or prospective customers. These persons should be infected with viral products, prices, places and promotions. Your product, to become viral should possess quality and excellence and will guarantee costumers’ satisfaction. Your price, to be viral, should be reasonable and properly directed to the right consumers. Your placement, to be viral, should be efficiently accessible. And finally, your promotion, to be viral should be creative, innovative and extraordinary.
In this hi-tech era, marketing evolves as the internet evolves. Because of convenience, real-time and low cost features of internet communication, marketing has never been fun and easy as today’s marketing. This technology advantage is tempting numerous entrepreneurs to expose their marketing campaigns online. Marketers use popular social site likes YouTube, Facebook and Twitter to promote products. I just remember how Susan Boyle of Britain’s Got Talent became an instant celebrity with his more than 53 million viewed youtube video as of today. Not only Susan got the instant fame, but the show “Britain’s Got Talent” also achieved worldwide recognition. Susan’s video became an example of a viral video and a viral promotion that helped “Britain’s Got Talent” famous not only in the British islands but in the entire planet.
In the Susan Boyle fever, her looks and talent becomes the viral factor. The people who witnessed her performance become the hosts of the Boyle virus. These hosts carried such virus and spread it like an epidemic that stretched throughout the planet. But this worldwide outbreak could never happen without the use of the “Word of Mouse”. What made the Boyle’s outbreak very effective and efficient was the power of the Internet and its one mouse click feature to connect to the people around the world. Every people who witnessed her performance were eager to spread the news online and offline. Actually it expands through the word of mouth (offline) and through the word of mouse (online). And obviously, the word of mouse was technically very efficient.
Aside from the story above, many companies have already succeeded in creating viral videos that multiply the exposure of their products, services or websites over the internet. But aside from brainstorming and creating a viral video, there are also other ways to create viral promotions and attract people to embrace your products. Creating a viral e-book, article (story), audio (voice), music and even artwork and spreading them throughout the cyber world can also become as effective as creating a viral video. A video, ebook, story, artwork, audio, etcetera should possess the following characteristics to be viral:
1. It must be different and something extraordinary
2. It must contain a strong emotion and will create tremendous reaction
3. It must bring a worthy experience
4. It must be interesting and exciting
5. It must be capable of creating a long and connected discussion
6, It must be accessible
7. It must have a freebie
8. It must live in the minds, hearts or spirits of people
9. It must be online
10. It must be contagious
The above characteristics of a viral marketing should have the power to invade the mental and emotional attributes of people. And will let these people spread these viruses right through the computer mouse – through the word of mouse.
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Well written – especially useful is the 10 point summary. Cheers Victorino.
wow is nice and good information in ur blog my friends…..
My attention was actually diverted to Susan Boyle. Nice piece of info, I enjoy reading and watching Susan singing.
Hi RTFVertera,
I'm glad you have enjoyed reading my story and watching Susan Boyle. You have been infected by the Boyle virus. See what it can do? Lol.
Hi!
RTFVerterra mentioned you in his comment section about you and your stuff. Seems like you've been in the blog for quite a time. I am just starting a free tax blog with Pinoy tax rules for business and my students at http://www.philtaxation.blogspot.com and its duplicate http://www.gharpagaspas.wordpress.com
RTFVerterra had been my co-teacher in ADFC-Tacloban. Hain ka dapit Tacloban?
Thanks.
Hi Gharpagaspas,
I am working in an accounting firm in Tacloban. Please understand that I needed to cut your links in your comment (don't worry coz the link in your name to your site still remains). Your comment is a form of promotion rather than a participation in the discussion about the post.
Anyway, good luck to your new blogs. They are interesting though.
Hi Gharpagaspas,
I am working in an accounting firm in Tacloban. Please understand that I needed to cut your links in your comment (don't worry coz the link in your name to your site still remains). Your comment is a form of promotion rather than a participation in the discussion about the post.
Anyway, good luck to your new blogs. They are interesting though.
I know that for the animal, the plural word for mouse is mice; but is that the same for the computer mouse? Is it mice or mouses?
The best way to market virally is to create a unique product, preferably a downloadable electronic product that you can offer for FREE on your website. For example an informational e-book which contains links to your website.
I think nowaday trend of online marketing like ebook, online movie, etc. It's really fast growing and effective business.
Creating viral content is extremely tough. You need to stand out and draw on people's emotions. If you do manage to go viral, it can be the most effective marketing strategy possible. Then you can just sit back and watch it spread on its own.
Good information about viral marketing. I think viral marketing works well and it's best marketing method.
wow is nice and good information in ur blog my friends…..