Studying the Weapons of Guerilla Marketing

These last few weeks, I have been attracted and fascinated with the marketing world. From the four Ps of marketing, to internet marketing and to viral marketing, the marketing continuum promises an exciting and rewarding experience. Marketing is vital to business and to the art and sciences of entrepreneurship. That’s why it is what usually what we have in mind when we think about attracting more customers and generating more sales and profits.

This time, I have stumbled further in the marketing world and have encountered “guerilla marketing”. So what is guerilla marketing? And what in the world are weapons of mass destruction? I mean weapons of guerilla marketing? Guerilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Read more

List of business blogs, bloggers and their great blogging lessons

List of business blogs and bloggers who give me great business blogging lessons – that’s the original title of this article. But since having a very long title post is absurd – I cut it to the one you see above.

I have been running BusinessAccent.com since December of 2008. I am a Certified Public Accountant but not a certified professional blogger. With this fact, I admit to that I still have to learn tons of knowledge in blogging to become an effective online entrepreneur. Through the road of my exploration of the world of online entrepreneurship, I have encountered great business blogs and bloggers in my path that give me important lessons that a blogger must learn. Some of these bloggers became my nice friends and some of them don’t know that they have already inspired me.

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Viral Marketing and the Word of Mouse

In my previous article I have discussed what viral marketing is. This time I will be talking about how the “word of mouse” works. As we learned before, viral marketing, as it name suggests, is a contagious form of product marketing that uses carriers to spread it. These carries are of course your own customers or prospective customers. These persons should be infected with viral products, prices, places and promotions. Your product, to become viral should possess quality and excellence and will guarantee costumers’ satisfaction. Your price, to be viral, should be reasonable and properly directed to the right consumers. Your placement, to be viral, should be efficiently accessible. And finally, your promotion, to be viral should be creative, innovative and extraordinary. Read more

What is Viral Marketing?

To clearly define what viral marketing is, we’ll first define the two words composing it – “viral” and “marketing”. Let’s first take a look at the definition of marketing.

Marketing, as defined by the American Marketing Association (AMA), is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a huge subject. If you don’t have a basic knowledge of it, it may take a lot of textbooks and tons of articles to fully understand the subject of marketing. But basically, marketing focuses on the processes. These processes involve researching (creating), promoting (communicating), selling (delivering) and distributing (exchanging) your products and services. The components of a marketing mix include the four Ps (product, promotion, placement and pricing). These four Ps of marketing have been modified further to become more costumer focused. This is what is known as SIVA. SIVA stands for solution (product), information (promotion), value (price) and access (placement). Read more

How to Get More Customers and Increase Your Sales

So how will you get more customers and increase your sales? How about getting more customers without thinking too much to increase your sales? The point is, if you want to get more customers, think more of them rather than thinking too much about your self. Think what your customers are thinking. Dream of what your customers are dreaming. And finally, strive to achieve what are your customers want to achieve. To detail more of this study, the following are some good tips on how to get more clients and customers. Read more

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