Cheap yet cool and effective product marketing

There was this ad that caught my attention when I went to a comfort room the other day. Yes it was in the C.R., which an advertisement of a service offered by a certain Company caused me to write this short article. The idea was to make nice and durable stickers with messages like “please flush after use”. Of course I have not seen the women’s comfort room, but in the men’s room, people will see these stickers as much time as they need to do their personal necessities inside the room. In these stickers, below the message, the company name, contact numbers and the catching description of the advertiser’s products are also printed. These stickers were given to the management of the building for free and placed in the building’s comfort rooms. The reminder message to the people was printed as if it was a reminder from the management of the building and the maker of the stickers.

In this time of economic downturn, low cost but effective marketing is vital to a business enterprise. Although online marketing (internet marketing) is the most effective and most cost friendly form of marketing nowadays, there are still offline marketing techniques that we can do at a favorable price to boost our sales and profits. The sticker idea is one of them. Mass production of these stickers can save your marketing budget. With the proper negotiation with the owners of buildings, malls, public places in your town, these stickers can be placed perfectly in your target areas – their comfort rooms. These stickers will also benefit the owners and management of those buildings because they will not anymore spend a penny to buy things like stickers that will remind people to maintain cleanliness in their comfort rooms. So it is a mutual benefit for the building owners and the marketers. Let us just make it sure that before we put these things on their CRs, a consent from them must be first obtained.

Unlike putting your ads in the streets or in the subways, putting ads in places like comfort rooms, are more advantageous in terms of catching people’s attention and understanding. The reason is simply because people spend more time in the comfort rooms rather than on the streets which mostly they pass in a hurry. A sticker positioned in front of you when you use their urinal bowl would always catch your attention. And once you are done in fulfilling the call of nature, you have already read and absorbed all the messages of the sticker including the product or the service that is being advertised on that sticky piece of object.

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