Tata’s Nano: Will you buy and use the world’s cheapest car?

India’s Nano Car was intended to be used as a fuel-efficient, safer alternative to the motorcycles used by millions of Indians. Nano Cars was first conceived by Tata Motors Ltd. (India’s largest automobile company) in 2003. The 3 meter-long car is expected to cost about $1,980 for dealers, which doesn’t include the markup and other charges that will be paid by consumers. At a price of 100,000 rupees or about $2,000, the Nano is the cheapest mass-produced car in the world. The Nano minicar has a maximum speed of only 107 kilometers an hour and puff gasoline mileage of 23.6 kilometers a liter. Read more

Business Ideas No.1: Building your Virtual Estate

Have you ever imagined owning a building in a rich metropolitan? Or maybe do you actually owned one? With that property, you may earn a fixed income by leasing it to tenants. You can also utilize it in your business operations since it is in the middle of the city. The taller your building is the higher your income will be. However, if you are not a wealthy real estate owner or a multi millionaire who can easily afford to buy one… how can you earn such great revenue from operating a real estate property?

Here comes the not real property brought to you by the internet technology – the virtual estate. A virtual estate or an internet domain is like a real property, it worth a value depending on its development, accessibility and popularity. Like a building, you can sell it, lease it or make revenue over it (by placing ads, selling products, membership fees, etc.). However, building a valuable domain with a website is not an easy task – it is a tough mission. Read more

Cheap yet cool and effective product marketing

There was this ad that caught my attention when I went to a comfort room the other day. Yes it was in the C.R., which an advertisement of a service offered by a certain Company caused me to write this short article. The idea was to make nice and durable stickers with messages like “please flush after use”. Of course I have not seen the women’s comfort room, but in the men’s room, people will see these stickers as much time as they need to do their personal necessities inside the room. In these stickers, below the message, the company name, contact numbers and the catching description of the advertiser’s products are also printed. These stickers were given to the management of the building for free and placed in the building’s comfort rooms. The reminder message to the people was printed as if it was a reminder from the management of the building and the maker of the stickers. Read more

Don’t grab too much profit: It may wear-out your resources and employees

Some enterprise owners hardly encounter income opportunities specially this time of economic recession. However, some faces a lot of opportunities to grab marginal profits. Perhaps these opportunities are brought by nice marketing schemes and continuous development efforts. An ordinary business owner will not waste any time to seize an income opportunity and pull it to the fullest. This maybe the common rule for common business people out there – make a profit. But why I am telling you guys to not grab so much profit is a thing that you should keep in mind. As I stated it may worn-out your resources and even your precious employees. Read more

A Smile Can Bring Your Business More Sales and Profit

A smile can drive you more sales and profit. This sounds simple but most of business companies, especially small enterprises that don’t have competitive HR officers, don’t seem to embrace and adopt this. I am sharing this story to make business owners and their personnel realize how important a smile is in running a business.

To make it clearer, let us go to the other way – a frown may cause your business some significant operating losses. I am saying this because I am a consumer, a buyer and a part of the market that contributes income to enterprises out there. But I prefer to buy a product or a service from people who smile and comfort me. I love to buy on a store which I encounter staff who always welcome and thank you with a nice smile everytime I get into their place. Oppositely, I get infuriated and never come back again to stores and business premises that have people who scowl at me. Read more

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