Why Pay for A Business Coach

October 2, 2015 | Business Coach

Today there is a growing knowledge of the term business coach. More knowledge was in terms such asbusiness advisors and business consultants.

When you think of a coach what comes to mind? Is it a sports coach?

What are some profits of hiring a coach?

  1. Coaches through motivation and accountability get their players or clients to work harder for peak performance.
  2. Coaches enhance performance through more effective methods or skills they figured or learned out for themselves.
  3. Coaches offer real assessment of where you are and how to enhance.
  4. Coaches help to pinpoint personal strengths and weaknesses and help you focus on what you do best.
  5. Coaches help you analyze for ideas for needed changes and help you plan how to make the change.

There are a variety of coaches for all areas of your life. There are life coaches, organizationalcoaches, business coaches, sport coaches, executive coaches, career coaches; you name it and you can possibly find a coach to suit your needs. The greatest commonality with all of these types are their goal is to help you reach the greatest potential in the area of focus.

The most successful people today either have had a coach or a mentor in their life. Having someone to guide you in the direction of your goals and give guidance for success is one of the greatest decisions a person can do for self-improvement.

With the abundance of coaches available today, some things to be aware of when searching for one:

– Compatibility-when talking and spending time with the coach you should feel comfortable and able to speak openly.

– Professionalism-is the coach reputable in the fact they are competent in the area of your focus and able to bring knowledge, skills, and good advice? Do they have references?

– Listening skills-are they a good listener? If your first conversation, phone or in person, is one-sided and mainly from them you may want to consider talking to others. If they are listening effectively, it is the coach’s job to help you find your inner wisdom while giving guidance and advice but they can only do this.

Most coaches offer a free initial workout to alleviate the fear of working and taking the next step with them. Take advantage of the offer and seize the opportunity to see if you are ready to be coached to reaching your supreme goals.

Tips for creating your Elevator Pitch

September 25, 2015 | Elevator Pitch

You’ve just bumped into a previous customer at the airstrip. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause. Where on earth do you start?
Then, as you try to organize your thoughts, his flight is called, and he’s on his way. If you ‘d been better prepared, you’re sure that he ‘d have stayed long enough to schedule a meeting.

This is one situation where it helps to have an “elevator pitch.” This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

In this article, we’ll explore situations where these are useful, and we’ll look at how to craft an effective pitch.

About the Technique

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product– or in yourself. A good elevator pitch ought to last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

They should be captivating, mind-blowing, and succinct. They also need to explain what makes you– or your organization, product, or idea– unique.

When to use an Elevator Pitch

Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can also use them in other situations.

You can use one to introduce your organization to potential clients or customers. You could use them in your organization to sell a new idea to your CEO, or to tell people about the change project that you’re leading. You can even craft one to tell people what you do for a living.

Creating an Elevator Pitch

It can take some time to get your pitch. You’ll likely go through several versions before finding one that is compelling, and that sounds natural in conversation.

Follow these steps to create a great pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about.

1. Determine Your Goal

Start by thinking about the objective of your pitch.
Do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

2. Describe What You Do

Start your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.
Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Your pitch should excite you first; after all, if you don’t get excited about what you’re saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm.


Imagine that you’re creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, “My company writes mobile device applications for other businesses.” But that’s not very memorable!

A better explanation would be, “My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization’s managers.”.
That’s much more interesting, and shows the value that you provide to these organizations.

3. Engage With a Question.

After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation.

Make sure that you’re able to answer any questions that he or she may have.


You might ask “So, how does your organization handle the training of new people?”.

4. Communicate Your USP.

Your elevator pitch also needs to communicate your unique selling proposition, or USP.

Identify what makes you, your organization, or your idea, unique. You’ll want to communicate your USP after you’ve talked about what you do.


To accentuate what makes your company unique, you could say, “We use a novel approach because unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that on average, 95 percent of our clients are happy with the first beta version of their app.”.

5. Put it all Together.

When you’ve completed each section of your pitch, put it all together.
Then, read it aloud and use a stopwatch to time how long it takes. It should be no longer than 20-30 seconds. Otherwise you risk losing the person’s interest, or monopolizing the conversation.
Then, try to cut out anything doesn’t absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!


Here’s how your pitch could come together:.
“My business develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.
“Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app.
“So, how does your establishment handle the training of new people?”.

6. Practice.

Like anything else, practice makes perfect. Remember, how you say it is just as important as what you say. If you don’t practice, it’s likely that you’ll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you’re aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues until the pitch feels natural.

As you get used to delivering your pitch, it’s fine to vary it a little– the idea is that it doesn’t sound too formulaic or like it’s pre-prepared, even though it is!

An elevator pitch is a brief, persuasive speech that you use to set in motion interest in what your organization does. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

Do you have a great new product idea that you want to pitch to an executive? Start your pitch by describing what your organization does. Imagine that you’re creating an elevator pitch that describes what your company does.

Color Meaning and Usage

September 20, 2015 | Colour Theory

Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else.

Sometimes this is due to personal preference, and other times due to cultural overview. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on.

Primary Color


Blue is often associated with sadness in the English language. Blue is also used greatly to represent calmness and responsibility. Light blues can be refreshing and friendly. Dark blues are more reliable and strong. Blue is also associated with peace, and has spiritual and religious connotations in many cultures and traditions (for example, the Virgin Mary is generally depicted wearing blue robes).

The meaning of blue is widely affected depending on the exact shade and hue. In design, the exact shade of blue you select will have a huge impact on how your designs are perceived. Light blues are often relaxed and calming. Bright blues can be energizing and refreshing. Dark blues are excellent for corporate sites or designs where strength and reliability are important.


Red is a very warm color. It’s associated with violence, warfare, and fire. It’s also associated with love and passion. In history, it’s been associated with both the Devil and Cupid. Red can actually have a physical effect on people, raising blood pressure and respiration rates. It’s been shown to enhance human metabolism, too.
Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). Red also indicates danger (the reason stop lights and signs are red, and that most warning labels are red).


Yellow is often considered the brightest and most energizing of the warm colors. It’s associated with happiness and sunshine. Yellow can also be associated with deceit and cowardice, though (calling someone yellow is calling them a coward).
Yellow is also associated with hope, as can be seen in some countries when yellow ribbons are displayed by families who have loved ones at war. Yellow is also associated with danger, though not as powerfully as red.

In some countries, yellow has very different connotations. In Egypt, for example, yellow is for mourning. In Japan, it represents courage, and in India it’s a color for merchants.


Secondary Color


Orange is a very vibrant and full of energy color. In its muted forms, it can be associated with the earth and with autumn. Orange can represent change and movement in general because of its association with the changing seasons.

It can be associated with health and vitality because orange is associated with the fruit of the same name. In designs, orange commands attention without being as overpowering as red. It’s often considered more friendly and inviting, and less in-your-face.


Green is a very down-to-earth color. It can stand for new beginnings and growth. It also signifies renewal and abundance. Alternatively, green can also represent envy or jealousy, and a lack of experience.
Green has many of the same calming attributes that blue has, but it also incorporates some of the energy of yellow. In design, green can have a balancing and harmonizing effect, and is very stable.


Purple was long associated with royalty. It’s a combination of blue and red, and takes on some attributes of both. It’s associated with creativity and imagination, too.

In Thailand, purple is the color of grieving for widows. Dark purples are traditionally associated with wealth and royalty, while lighter purples (like lavendar) are considered more romantic.
In design, dark purples can give a sense wealth and luxury. Light purples are softer and are associated with spring and romance.


On the positive side, it’s commonly associated with formality, power, and elegance. It’s also associated with rebellion in some cultures, and is associated with Halloween and the occult.


White is at the opposite end of the spectrum from black, but like black, it can work well with just about any other color. White is often associated with cleanliness, virtue, and purity. In the West, white is commonly worn by brides on their wedding day. It’s also associated with the health care industry, especially with dentists, doctors and nurses. White is associated with goodness, and angels are often depicted in white.


Gray is a neutral color, generally considered on the cool end of the color spectrum. It can in some cases be considered moody or depressing. Light grays can be used in place of white in some designs, and dark grays can be used in place of black.


Brown is linked with the earth, wood, and stone. It’s a completely natural color and a warm neutral. Brown can be associated with dependability and reliability, with steadfastness, and with earthiness. It can also be considered dull.

Business coaching appears many flavours.

September 11, 2015 | Business Coach

Business coaching appears many flavours. In naked truth, it almost feels like every business coach is unique. This is probably reasonable because coaching is a very individual service and it is provided, in person, by a business coach with an unique set of skills and knowledge.

Our coaches are still individuals, of course, but we use a dependable set of tools and an organised process to help us deliver better coaching programs than we would on our own, programs that really help you drive improvement into your business and really help you get what you desire from your business.

What is business coaching? (And what isn’t it?).

First, we are NOT:.

Specialists at every single thing, coming to tell you how to run your business! If you’ve made it this far, you have a pretty good idea of what you are working on.
A magic pixie who can fix everything and get you that Ferrari in our first month of working with you.
Someone you can hand over a difficult job to (not strictly true, but our preference is to help you get it right on your own, rather than remain dependent on us to perform a role in your company).
What we ARE:.

Experienced business experts with access to lots of resources and a proven set of systems and tools who will speed up a process that will help you improve your business.
That’s not to say that we will do nothing– as I said, we have strong commercial backgrounds, lots of good information of business strategies and whole lots of good ideas– but the determinations will be yours and the outcomes will be down to you.

Business coaching is a tool you can use to make your business much better– to drive change, to create more money, to get some time back for yourself or to wrestle control back for yourself.

You’ll buy the professional services of an experienced and capable business coach who has had commercial experience and some success and that coach will help you work through our (easy) process to work out what’s going on, make a decision what to do and then make sure you get on and do it.

How does it work?

Business coaching operates by helping you decide what to do and then helping make sure you indeed do it.

The simple, three step process of Audit, Plan, Action means we (together) figure out what is working on in your business, make a decision what to do (to get you where you want to go) and then help make sure it gets done.

We’ll document a one page plan which will be your strategy for your business for the next 1-3 years.

We’ll meet weekly or fortnightly to make sure you’re carrying out the plan, using our techniques and resources to help you do the things you can’t do on your own or finding someone else to do them if neither of us is exert in a particular field.

Together, we’ll make decisions about exactly what needs doing (your decision wins, of course … it’s your business) and we’ll make sure that what needs doing gets carried out.

As our catch phrase says “it’s about getting things done”.

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