Marketing

What is the meaning of buycotting or a buycott?

Buycotting or simply a “BUYcott” is the opposite of a “BOYcott”. As oppose to boycott, it is an active campaign to buy the products or services of a particular company or country. A buycott is supported by consumers who make a conscious effort to buy from companies whose environmental and social policies they support. An example of buycotting... [Read more]

How to promote your new business on Facebook

How to promote your newly established business on Facebook? How can you effectively and efficiently utilize the world’s top social network, which has an estimated 350 million active users online? The following tips will give your fresh business, service, or product a substantial exposure it needs by using Facebook: 1. Have a friendly profile In getting... [Read more]

Bible verses on marketing for marketers

Marketing is very important for a business to achieve success. But not all marketers accomplish it. With all the high and stiff competition, businesses struggle to stand out among others. Other companies resort in an unethical and unfair schemes just to win the competition - but eventually find their selves in great loss and failure. As the world grows... [Read more]

The greatest marketer who ever lived on Earth

Whether you are a business owner, a manager, or a marketer - marketing exists as an essential part of your life. Hence, learning it the great way is vital. In search for the answers on how a person can be a great and a more effective marketer, it is wise to identify the qualities of the greatest marketer the world ever had. If you are a student who... [Read more]

Marketing ideas 101: Curiosity sells

Marketing your brand takes a lot of challenges. It may also include investment of time, energy and money. Hence, a marketing idea or strategy should be carefully formulated to assure its effectiveness and success. Your logo, slogan and brand name are among your identities in the marketplace. With the strong competition that exists in the marketing... [Read more]

List of top marketing blogs and bloggers

As a founder and editor of a business marketing blog, following and learning from the world’s best marketing blogs and bloggers is an ideal bustle for me. Studying and analyzing their footsteps can enlighten our ways to the success that we aim in our blogging and marketing journeys. The following blogs and marketers are considerably the world’s... [Read more]

How to become a good marketer?

Every business (small, medium or large) needs marketing. A product or a service needs to be marketed to be sold. Marketers do the marketing. But what if you don’t have marketing personnel? How can you generate sales and achieve profitability? Actually, anyone can be a good marketer. Whether if you are an owner, ordinary sales personnel, production... [Read more]

Forty free marketing techniques for small businesses

Marketing fundamentally means not only product promotion. It also involves quality products, reasonable prices and good placement. All of them are directed to the satisfaction of customers, return to the investors and success of business owners and entrepreneurs. With this notion, marketing does not always mean spending money. Small business owners... [Read more]

Studying the Weapons of Guerilla Marketing

These last few weeks, I have been attracted and fascinated with the marketing world. From the four Ps of marketing, to internet marketing and to viral marketing, the marketing continuum promises an exciting and rewarding experience. Marketing is vital to business and to the art and sciences of entrepreneurship. That’s why it is what usually what we... [Read more]

Viral Marketing and the Word of Mouse

In my previous article I have discussed what viral marketing is. This time I will be talking about how the “word of mouse” works. As we learned before, viral marketing, as it name suggests, is a contagious form of product marketing that uses carriers to spread it. These carries are of course your own customers or prospective customers. These persons... [Read more]

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